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The M I N I M story so far.

VISION

MINIM has a vision to create smart, premium, athletic-street styled bags. They’re practical, accessible and suitable for everyday use in an active lifestyle. From the office to the gym, from the markets to the malls, MINIM allows you to incorporate your many daily activities without sacrificing style or sophistication. Like your favourite jeans or the sneakers that never let you down, MINIM is simple and stylish, it’s your new, everyday ‘go-to’ bag.